what is industrial revolution 4.0?

The inexorable shift from simple digitization (IR 3.0) to innovation based on combinations of technologies (IR 4.0) is evoking companies to revisit their way of doing business. The bottom line, however, is the same: business leaders and senior executives need to understand their changing environment, challenge the assumptions of their operating teams, and relentlessly and continuously innovate.

​Today’s decision-makers, however, are too often confined in their traditional, linear thinking, or too absorbed by the multiple crises demanding their attention. If they cannot evolve, they will face increasing trouble.